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We are driven to make the best product we can and that means always improving it. We called upon all sorts of people for their feedback-- friends, farmers, musicians, athletes-- and we discovered that durability was important to all of them. One of the most common places to develop holes in a jean is the back pocket due to the wear of wallets, keys, and cell phones. To strengthen that trouble spot, we fully-lined it with 100% organic cotton.

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