It has been a long time coming-- we began the transition from our Cone Mills White Oak Denim to a more sustainable and quality denim about 6 months ago.
We talked to lots of mills, tested plenty of options, and found the best solution in both quality and sustainability practices came from Nihonmenpu in Japan. This mill is famous for its superb quality, and we were very excited to learn about their dedication to sustainability by utilizing a natural indigo dye, and being responsible with their waist water from the dying process (something that is surprisingly not too common in the garment industry).
Our mainstay jeans in men's and women's will be comprised of all organic denim fabrics going forward. We think it is the right thing to do, and we've noticed a substantial quality improvement.
We're excited to roll out the new jeans this week for men, and later this spring for women. They are full of improvements and new details (though the classic Truman and Earnest fits remain the same). Some details include: hidden rivets, a rear hang loop, a single-needle continuous stitch waistband for comfort and durability, mixed raw copper buttons and rivets (which will age nicely), various reinforcements and a newly designed pocket bag and back patch.